A recent study by Nielsen found that six out of 10 people prefer to purchase products from a known brand. This familiarity inspires confidence, and it makes it easier for consumers to identify a company with a well-known logo. The study also discovered that when a brand is consistently branded, sales increase by 23 percent. But a familiar logo might not always be the most effective way to attract consumers. Here are a few things coLLo appareL does to make our logo more impactful.
Change is inevitable. Changing trends in logo designs is necessary. The same can be said for the design of a logo. Consumers are not bound by tradition and do not want a brand that seems to be stuck in the past. A rebranding is the best way to convey the new direction of the company. You can easily make changes to the logo if needed. Using new fonts and colors can also improve the look of your logo.
A change in coLLo's logos is a good thing. Using the same color palette will ensure consistency across platforms. Companies that use similar colors are more likely to stick with their brand's image over time. Our new logo aesthetically is pleasing to the eye. We change the font to make it more readable. For instance, the fonts are more consistent.