NEWPORT BEACH, CA, April 26, 2017… coLLo™ Apparel, makers of high performance, UPF 50+ sunblocking men’s golf shirts, announced that Professional Golfer, Mathias Gronberg, has joined the company as a partner to help grow the business and spread awareness about sun protection and skin cancer prevention.
“I’m very excited to partner with coLLo to help spread awareness about sun protection to more people including Tour Professionals, teaching professionals and club professionals,” said Gronberg. “I believe in the product, the people and the company and I look forward to working with them to help make a difference in the fight against skin cancer.”
Gronberg is a Swedish professional golfer who has played professionally for 27 years and has claimed 8 wins during his career. He has played on the European Tour, PGA Tour and Web.com Tour. He is a Corporate Ambassador and consultant to Fortune 500 companies in sales, marketing and corporate VIP events across the globe; with special focus on golf clinics, public speaking, and special events to cultivate brand development and awareness.
“We’re thrilled to welcome Mathias as a partner,” said Tom Hurst, coLLo founder, and president. “As someone who has spent years playing professional golf, I believe he brings a lot of knowledge and experience to coLLo and that’s what we’re looking for as we continue to grow our company.”
The patent pending collar design of every coLLo men’s golf shirt is extra high, especially around the back of the neck. This is a part of your body that receives some of the most intense exposure to the sun’s burning rays. In addition, the coLLo coLLar™ is structured with internal collar stays to assure that it does not collapse and get “floppy” while you play a round of golf, assuring maximum sun protection. At the same time, the soft, stretchable fabric used in every coLLo coLLar assures that your neck will stay cool, dry, and comfortable.
Featuring certified UPF 50+ sunblocking, moisture wicking, four-way coLLoStretch™ fabrics, coLLo is exclusively focused on making UV protection golf clothing. The coLLo men’s golf shirt line is available in three different collections:
- Cypress offers maximum athletic performance in a year-round dry fleck jersey fabric, available in athletic and relaxed fit models.
- Sawgrass utilizes coLLo’s luxurious double-dyed and lightly brushed fabric offered in athletic and relaxed fit models.
- Princeville is offered in an athletic fit and features lightweight brushed fabric made from 15 environmentally friendly recycled plastic bottles.
Skin cancer is the most common of all cancers. According to the Skin Cancer Foundation, nearly 3.7 million cases of basal and squamous cell skin cancer are diagnosed in this country each year and the risks to golfers are exceptionally high. Melanoma, a more dangerous type of skin cancer, will account for more than 73,000 cases of skin cancer in the past year alone.
“I wish this product had been around when I was younger,” added Gronberg. “My skin would look a lot better and I probably wouldn’t know so many people who have had problems with their skin because of too much sun exposure. Now I can help spread the coLLo message and protect golfers from the long-term effects of the sun’s damaging rays.”
Sold through golf pro shops and retailers, coLLo shirts can be embroidered with a custom golf club logo. A percent of proceeds will be donated to skin cancer research and prevention with every coLLo Apparel purchase. To find out more information about coLLo, please visit www.colloapparel.com.
coLLo™, the Italian word for “collar”, is a golf apparel company exclusively offering a line of UPF 50+ sunblocking performance shirts that block 98 percent of the sun’s burning rays. Its products are UV certified by SGS-CSTC Standards Technical Services Ltd., a highly-respected testing laboratory for ultraviolet protection textiles and feature a patent-pending protective collar. Every coLLo golf shirt protects you with our uniquely shaped, extra high collar and UPF 50+ fabric. The collar’s structured shape and removable stays help protect your neck all day long. And you’ll look sharp too. A percentage of every coLLo shirt sale will be donated to skin cancer research and prevention. To learn more, visit www.colloapparel.com.
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