“Proper clothing is your first line of protection against the sun’s burning rays. “Most people assume that wearing a cotton or regular golf shirt will protect them, but sadly, it won’t. A typical cotton T-shirt or golf shirt has a UPF protection factor of only 10. Our goal is to address this significant health issue by blocking 98 percent of the sun’s UV-A and UV-B burning rays with our woven in UPF 50+ sunblocking shirts. We designed a fashion-forward eco-friendly polo to wear for golf, to work, or as casual wear. The most important feature of a coLLo shirt is the design of the coLLo coLLar which helps keep your neck from getting burned and from the dreaded “leather neck” look. So if you want to look fashionable, be healthy and keep your skin looking young we have the shirt for you.