Frequenty Asked Questions
What are some other benefits of buying recycled fabric?
Reduces the need to create more landfill space. Reduces pollution created by incinerators. Helps make the ocean cleaner , which in turn helps marine life.
What are some enviromently issues with water bottles?
Water bottles are made of completely recyclable polyethylene terephthalate (PET) plastics, but PETs don’t biodegrade they photodegrade, which means they break down into smaller fragments over time. Those fragments absorb toxins that pollute our waterways, contaminate our soil, and sicken animals. Plastic trash also absorbs organic pollutants like BPA and PCBs. They may take centuries to decompose while sitting in landfills, amounting to endless billions of little environmentally poisonous time bombs.
How are your shitys fitted?
Our Relaxed Fit. shirts are loose fitting and generously sized. For a slimmer fit, we suggest going down a size. Please refer to our Sizing Chart for additional sizing information.
Who is coLLo™?
coLLo is an apparel company created with a unique focus on sun protective athletic performance clothing. Our recently launched product line presently focuses on men’s golf shirts. As we grow, we will apply our designs and technology to other sports.
What does the name “coLLo” mean?
coLLo is the Italian word for “collar.” Our uniquely shaped, extra tall shirt collar is a key feature of our men’s golf shirts. Our coLLo coLLar™ is not just for style. Its patent pending design is shaped to provide maximum protection from the ultraviolet (UV) burning rays of the sun.
Why do you spell coLLo the way that you do?
Because we can! We are a fun-loving team of people who like to think outside the box and approach apparel design and problem solving from a unique and creative perspective. Instead of the usual capitalization and spelling of our company name, we decided to capitalize the two letter “L” characters to symbolize our love of golf. Besides, it’s distinctive and well, fun.
When was coLLo founded?
coLLo is a new company, founded in 2016. We may be young, but we bring fresh new ideas to a well-established market, especially for sun protection.
Where is coLLo based?
coLLo is headquartered in Newport Beach, California. Our company address is:
895 Production Place
Newport Beach, California 92663
Who are the company’s principal executives?
Tom Hurst is coLLo’s president and founder.
Amy Morisch is Vice President and directs coLLo’s marketing and operations.
What makes your company’s products unique?
Unmatched sun protection with high performance and comfort. In tests by a leading laboratory, every coLLo men’s golf shirt has attained the UPF 50+ rating for maximum sun blocking protection. Clothing rated UPF 50+ is proven to block 95 percent of the sun’s burning UV-A and UV-B rays. We accomplish this in two ways:
- Our patent pending coLLo coLLar™ is extra high to cover the neck and protect it from the sun. On average, a golfer can spend two to four hours a day playing outdoors, which is adequate time to experience a sunburn. The uniquely shaped collar design on every coLLo men’s golf shirt protects a sensitive region from sun damage.
- coLLo exclusively uses high density, UPF 50+ rated sun protection athletic fabrics that block 98 percent of damaging UV rays. In addition, the sun protective fabrics used for each of our shirts offer tremendous wicking to keep you cool, and four-way stretch capabilities for maximum comfort and performance. So you can focus on your game without having to worry about the sun.
There are many golf apparel companies. Why did coLLo get into the golf apparel business?
Tom Hurst, our founder, is a passionate golfer. Living in sunny Southern California, Tom was worried that all the hours playing under a blistering sun could result in premature aging, sunburns, and worse, skin cancer. When Tom discovered that a typical golf shirt only stops 5-10 percent of the sun’s burning rays, he became deeply concerned.
Shopping around, Tom discovered that very few of the better-known men’s golf shirt brands offered any UV protection. When he found a shirt that had UV protection, it typically had a maximum of only UPF 30, a minimum rating for protection. Equally, Tom became frustrated that no golf apparel manufacturer offered shirts that adequately protected the neck, an area that receives relentless UV bombardment.
A successful and creative business executive, Tom asked “Why?” and decided to make a shirt that would protect him and fellow golfers from the potential of skin cancer. That was the genesis of coLLo.
Where are coLLo golf shirts sold?
coLLo markets its line of men’s golf shirts to the public and private golf course pro shops, golf retail shops, and sporting goods stores. Very soon, consumers will also be able to shop for specific coLLo golf shirts online through our website.
Why is coLLo focused on sun protection?
We love the sun. But excessive exposure to the sun’s burning ultraviolet (UV) rays can permanently damage the skin. Skin cancer is the most common of all cancers. According to the Skin Cancer Foundation, nearly 3.7 million cases of basal and squamous cell skin cancer are diagnosed in this country each year and the risks to golfers are exceptionally high. Melanoma, a more dangerous type of skin cancer, will account for more than 73,000 cases of skin cancer in the past year alone.
Being an avid golfer, Tom Hurst, our company founder and president, saw firsthand the cumulative damage and premature aging that long term exposure to sunlight can inflict on fellow golfers. He realized that proper cover, in the form of frequent applications of good sunscreen, wearing a hat, trying to play golf during the lower light hours of the day (and avoiding the most intense burning rays that occur in the mid-day hours), and wearing protective clothing are essential to proper protection from the sun’s burning rays. Tom made it his mission to protect golfers and other outdoor sports lovers from the cumulative effects of the sun’s damaging rays.
How can I be sure that coLLo golf shirts will protect me from the sun?
Don’t just take our word for it. Every coLLo shirt was carefully analyzed for its sun protection capabilities by SGS-CSTC Standards Technical Services Co. Ltd., one of the world’s most respected independent testing labs. SGS is a world leader in measuring the Ultraviolet Protection Factor capabilities, and strictly follows the AATTCC 193-2014 testing protocols for both dry as well as wet and stretched fabrics against UV radiation. After rigorous tests of the fabrics used in coLLo shirts, SGS awarded coLLo with a UPF 50+ designation (Excellent), the highest level of protection for the blocking of UV-A and UV-B burning rays.
Using a UV – Vis Spectrophotometer model, SGS Testing Service performed multiple tests of both dry and wet (and stretched) fabrics used by coLLo for our golf shirts. They washed our shirts multiple times and exposed the fabric to intense UV radiation to simulate the impact of fading and fabric degradation from long-term sunlight, stretching, and repeated washing. SGS Testing Service strictly follows the following industry standards:
- American Association of Textile Chemists and Colorists (AATCC) Test Method 183 specifies the protocol for conducting a UV transmittance test;
- American Society for Testing and Materials (ASTM) D 6544 describes the methods used for evaluation of a fabric’s life cycle UV protection;
- American Society for Testing and Materials D 6603 provides guidelines for labeling sun protective clothing.
In addition, coLLo worked closely with leading fabric suppliers to search for unique athletic fabrics that combine UPF 50+ sun protection, efficient wicking and coolness, along with four-way stretch capabilities for maximum performance and comfort.
We would be happy to share a copy of the SGS testing results by request.
What makes coLLo men’s golf shirts so comfortable?
When we designed our men’s golf shirts, we didn’t cut corners. Working on decades of experience, our designers carefully evaluated a number of fit models and body types to develop our athletic and relaxed fit models. We took into account the various heights, weights, body types, shoulder widths and other factors to make sure our shirts fit your body like a glove.
We also searched the world for the best possible fabrics to make our shirts a pleasure to wear. Our men’s golf shirts use a high-quality blend of polyester and elastane jersey fabric that offers a perfect combination of UPF-50+ sun protection, wicking, cooling, four-way stretching, all in a microfiber weave fabric that is amazingly smooth and soft. It can be challenging to make a fabric that wicks perspiration, keeps you cool, offers high performance stretching with maximum sun protection without compromising on comfort. Achieving all this might cost a bit more and is more challenging to make, but you are worth it.
What is so special about your coLLo coLLar™?
The patent-pending collar design of every coLLo men’s golf shirt is extra high, especially around the back of the neck. This is a part of your body that receives some of the most intense exposure to the sun’s burning rays. In addition, our coLLo coLLar is structured with internal collar stays to assure that it does not collapse and get “floppy” while you play a round of golf, assuring maximum sun protection. At the same time, the soft, stretchable fabric used in every coLLo coLLar assures that your neck will stay cool, dry, and comfortable. And when your neck is on the line to sink that big putt, staying comfortable and keeping cool makes a difference.
Why does sun protection matter? Can’t I wear any golf shirt?
Proper clothing is your first line of protection against the sun’s burning rays. Prolonged exposure to bright sunlight and sun transmitted through cloud cover can result in sunburn and premature aging. Worse, the effects of the sun are cumulative and irreversible. Every hour of sun exposure, every sunburn, all adds up over time.
It may surprise you that the sunburns of your past never go away. If you can imagine putting pennies into a piggy bank, every burn you experience keeps getting added to a bank account that eventually results in aged, raisin-like skin, or worse, skin cancer, the most severe being melanoma.
Both sunburn and suntan are caused when ultraviolet rays damage your skin’s DNA, which can be the first step on the pathway to cancer. For every round of golf you play without a hat, sunscreen, and protective clothing under the sun, you are adding more and more damage to your skin’s DNA, eventually triggering the formation of basal cell or other forms of skin cancer. And if that happens, the cancer must be removed with invasive surgery, leaving a terrible scar on the affected area.
But won’t my cotton or regular golf shirt protect me? Sadly, no. A typical cotton T-shirt or golf shirt has a UPF protection factor of only 10, and an UPF of only 5 when wet. Compared with the UPF 50+ protection offered in a coLLo golf shirt, the difference is well, night and day. So while a shirt can give you a bit of protection, under the hot summer sun, wearing a cotton or basic golf shirt can give you a false sense of protection. It’s even worse if you’re playing golf in the tropics or at high altitude.
Some not so fun facts about skin cancer:
- Melanoma is the sixth most common fatal malignancy in the United States, responsible for 4% of all cancer deaths and 6 of every 7 skin cancer-related deaths.
- One in five Americans will develop some form of skin cancer in their lifetimes, which means that each year there are at least one million new cases in the U.S. alone.
- Nonmelanoma skin cancers, basal cell carcinoma (BCC) and squamous cell carcinoma (SCC) are also on the rise, with two million new cases every year.
- Your risks for cancer are highest if you get one, heavy dose of sunlight infrequently, or if you constantly expose yourself to lots of sun every day.
To learn more, the Skin Cancer Foundation website has some excellent tips on how to protect yourself, and why leading touring pros take their warnings seriously:
What does UPF mean? And why is a UPF 50+ rating important?
Good question! UPF stands for Ultraviolet Protection Factor. It is a rating standard that measures the level of a fabric’s UV protection. If you are familiar with the SPF ratings used for sunscreen products, UPF is similar, except that it is used for rating the protection capability of a fabric. The higher the UPF number, the more sun protection it offers.
A garment with a UPF of 50 only allows 1/50th of the UV radiation falling on the surface of the garment to pass through it. In other words, it blocks 49/50ths or 98% of the UV radiation. By contrast, a cotton T-shirt blocks only 5% of the sun’s burning rays.
All coLLo golf shirts are UPF 50+, the highest possible rating for skin protection.
If you shop around, you will find some well-known brands that offer UPF sun protection. But a closer look will show that almost every other brand has a UPF rating of 30. While that’s pretty good, it’s actually the minimum level recognized by the Skin Cancer Foundation, and does not offer anywhere near the level of protection of UPF 50+ rated fabric.
Frankly, making a UPF 50+ fabric is challenging and expensive, and that alone is why many big brands don’t bother. And when you also need the fabric to be soft, comfortable, have great wicking abilities to keep you cool, along with four-way stretching to help you play your best, it’s a steep requirement. At coLLo, we design shirts that don’t compromise, because you don’t want to compromise your performance or protection. That’s our commitment to you.
Does coLLo give back to the community?
Giving back is a strong part of the coLLo culture. A percentage of every coLLo men’s golf shirt sold will be contributed to support skin cancer research.
Are your products patented?
We have applied for patent protection for the unique protective design of our coLLo coLLar™.
Is coLLo a private or public company?
coLLo is a privately held company.
Do you make women’s apparel?
Not yet, but offering women’s golf apparel is a high priority for us. We’re a new company with big dreams. Women deserve the best sun protection, performance, comfort, and style too, and as we grow, we will absolutely offer something special for female golfers. We can’t wait!
Do you make apparel for other sports besides golf?
As a new company, we knew we had to specialize, and decided to focus on golf to start our operations. We are excited about expanding our product line in the future beyond golf to other outdoor sports and activities. From tennis, to cycling, running, swimming, outdoor sports, and practically any other outdoor activity, protection from the sun’s burning rays is critical.
DOING BUSINESS WITH COLLO
I represent a golf pro shop, or a resort, or a sporting goods retailer. How can I do business with coLLo?
We’d love to talk with you! You can reach us at:
I am a sales representative. How can I do business with coLLo?
Great! coLLo is actively looking for qualified sales representatives across the United States and Canada. Let’s start a conversation at:
I am a vendor of products or services. How can I do business with coLLo?
coLLo actively listens to qualified vendors of products or services that can help our company grow. To start a conversation, please email us a one of the two locations shown below. When you do, please clearly state who you are, the nature of your business, and what you have to offer so that we can evaluate your request.
I have a great idea for coLLo. How can I submit it to you?
We are sorry, but we cannot accept unsolicited ideas for legal reasons.
I didn’t find an answer to my question on this website. How can I learn more?
We would be happy to help you. Please contact us at:
I’m a journalist. How can I arrange an interview with you?
We would be honored to speak with you! You can reach us at: