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STORY


 

When I started golfing six years ago, I would come home from a long day in the sun and notice redness around my neck. The sun damage was noticeable and concerning. My inspiration was part health and part vanity.

To combat the excessive sun exposure, I did what many men do: applied sunblock. But because of activity and heat, it would sweat off. Popping the coLLar would ruin my shirts from the sunblock residue and to be honest I didn't like that look. So, I looked deeper for a solution to protect the most sun-exposed area of my skin: I looked for a shirt that would cover my neck. I did research, and so did my wife. Then I realized that what I was looking for didn't exist.

I set out to design the coLLo poLo: a 50+ UPF stylish poLo with an extra high coLLar. The patented coLLar sets it apart from all other designs on the market. The meaning behind the name coLLo is that it means "coLLar" in Italian. Regardless of our age group or ethnicity, we all need protection from the sun! Whether it's for prevention, health, or it's for vanity, our shirts have you covered.

Our fabric is eco-friendly, which is why people are starting to call us "The Eco-Healthy Shirt." Our shirts are eco because they are made out of recycled fabrics and they are healthy because of the unparalleled sun protection.

Our company motto is, "Don't Get Burned," for a reason! I believe coLLo is an innovator when it comes to protecting people and the environment! 

Thank You.

Thomas Hurst
President & CEO